Affiliate marketing is an action based program, where the outer participant has rewarded a commission for delivering a particular result to an advertiser. The conclusion is often a genuine sale, however, it can be fulfilled lead generation form by user or subscriber.
As E-commerce has increased over the years, so too has affiliate scope. So much so that it's currently integrated into the marketing plan of top 500 companies such as Apple, Macy's, and target. Even with all affiliate marketing has been with bad prestige in the past.
Despite all this, affiliate marketing has been plagued with a bad reputation in the past.